• Developing and confirming a territory development plan • Trade marketing and HoReCa budget responsibility • Consumers trends and market changes analyze • Develop and prepare an efficiency increasing consumer activation offers to management • Analyse and detecting brand problems and opportunities on a responsible territory • Managing of marketing and consumer activation department in Bashkortostan: 4 Consumer Engagement Executives as direct subordinates, 8 supervisors and 40 third party personnel • Field coaching with subordinates and 3-d party personnel • Consumer activation activities realization Achievements: • Took 1-st place in a team competition in Area Center in 2014 • Achieved 102% of a plan fulfillment of contacts with consumers in decreasing of consumption and promo activities restrictions of low • Successful launch of a promo project in new city – Sterlitamak. As result – 131% of a plan fulfilment • Successful conducted a promo project of additional promo-personnel: hostess staff was doubled during 4 months. As result - 111% of a plan fulfilment • Organized 2 BTL events with a non-standard installation. They were the first events in Ufa city • Made a strong partnership with ReCa owners • Decreased budget on 50% without a condition loss via negotiations • Developed 2 subordinates to promotion

• Developing and confirming a territory development business plan • Sales plan fulfillment • Retail and KA budget responsibility • Coordination, motivation and team development (4 Territory Executives, 4 Merchandisers) • Work organization of a Sales department (planning, KPI settings, KPI tracking, etc.) • OOS tracking and finding way to decrease • Negotiating with local KA and main suppliers to increase SCU availability and SoS • Tactical programs and contracts budget control and realization Achievements: • Won 1-st place of an Area Center District Supervisors competition of Marlboro SoM and Sales increasing in 2012 • 104% of a sales plan fulfillment in 2013 • +1.1 рр SoM in 2012 • To place + 30% new PPOSM, contracted +21% of new POS. • Developed 3 subordinates to promotion • Create and implement a sales tracking tool

• Sales plan coordination with Distributor • Sales analyze, preparing sales and market changes reports • Sales plan realization tracking • WS budget responsibility • Developing partnerships with Wholesalers (4 main WS were in my responsibility) • Tactical sales increasing program realization • Budget tracking • Field coaching with Exclusive Active Delivery Agents and Distributor’s agents • Distributor’s stock tracking Achievements: • Won a Marlboro Project competition in 2011 • 100% of plan fulfillment in 2011 • 29% increase of sales of target brands • Build a partner relationship with main WS • Conduct eight tactical programs for WS agents to sales increase. As result: 5% sales increase. • Launch 2 new exclusive Delivery Agents in Ekaterinburg. Result: + 2% additional volume YTD

• POS visits in accordance with Route plan • HDL increasing, OOS decreasing • Territory Sales plan fulfillment • Building relationship with suppliers • PPOSM placement • Tactical programs relisations • Finding new clients to coverage increasing Achievements: • Won 1-st place in noncoveraged retail handling increasing competition in 2010 • Promoted to central territory in 2010 • Was a buddy for a new employees

• Promo actions control • Promo-personnel assessment • Promo place searching • Promo-personnel work control

Факультет: Институт Права. Специальность: Борьба с преступлениями в сфере экономики. , юрист

ООО «Филип Моррис Сэйлз энд Маркетинг»

ООО «Филип Моррис Сэйлз энд Маркетинг»

ООО «Филип Моррис Сэйлз энд Маркетинг»

ООО «Филип Моррис Сэйлз энд Маркетинг», Assessor

ООО «Филип Моррис Сэйлз энд Маркетинг», District Supervisor

CBCD, Professional negotiator

ООО «Филип Моррис Сэйлз энд Маркетинг», TE-2

ООО «Филип Моррис Сэйлз энд Маркетинг», Defense driver

ООО «Филип Моррис Сэйлз энд Маркетинг», TE-1